E. Chielovich was out in the "wilds" of Eastern Nevada in 1869 trying to grow the market for Jesse Moore Bourbon. Obviously, this is a couple of years before the embossed J.Moore bottle made an appearance. Outfitting saloons was a significant part of the early San Francisco liqour dealers distribution method.
Chielovich supplied, "fitted up", and/or "managed" saloons in several early Nevada towns.
DAVY CROCKETT - PURE OLD BOURBON label. This blown up from an envelope or advertising cover.
Here is a cool Renz Wholesale Dealer ad that I had printed once before. It comes from an 1882 issue of the San Francisco paper, the WASP. Renz's Blackberry Brandy, Renz's Herb Bitters and Bonanza Bourbon Whiskey represented.



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